Partner With a Fairfield County Tradition

The Pequot Runners Thanksgiving Day Race is a beloved community event and a powerful opportunity for your brand to connect with thousands of active, local families. Since 1978, our race has been the official start to the holiday season in the region.

By sponsoring our race, you align your business with a healthy community tradition and support our mission to raise vital funds for local charities. Join us and gain high-visibility exposure to over 5,500 participants and thousands more spectators

A rainy outdoor event with people holding umbrellas along a wet road, with a tent, banners, and an overpass in the background.
Three people in orange shirts at a charity event, standing behind a table with stacks of folded T-shirts, smiling, with a white wall and signs in the background.
A group of people participating in a parade or event on a rainy day. Four men in kilts and traditional Scottish attire are walking and playing bagpipes in the street, with a crowd of spectators lining both sides of the road. Some spectators are holding umbrellas and wearing raincoats.
Group of five people, four men and one woman, standing on a track field, dressed in athletic clothing and race bibs, smiling after a race on a cloudy day with leafless trees in the background.

About the Pequot Runners & Our Race

The Pequot Running Club is a 501(c)(3) non-profit organization of fitness-conscious runners and walkers of all ages and abilities. Our signature event, the Thanksgiving Day Race, is a 5-mile road race and 2.6-mile walk that has grown into Connecticut's second-largest race.

Our Audience Reach:

  • 5,500+ Participants: A dedicated and engaged audience from Fairfield, Westport, Southport, and over a dozen surrounding towns.

  • Balanced Demographics: The race attracts a nearly even split of male (49%) and female (51%) participants, with the largest age group being 41-60 years old.

  • Community Focus: With the help of our sponsors, we have raised over $1,000,000 for local charities like the Wakeman Boys/Girls Club, Westport EMS, Caroline House, and more.

Sponsorship Opportunities

We offer several levels of sponsorship to fit your marketing goals and budget.

Presenting Sponsor

Our highest level of partnership offers top-tier, year-round visibility.

  • Primary logo exposure on 4,000+ race shirts and 5,500+ race bibs.

  • Prominent feature as Presenting Sponsor in all print, broadcast, and digital media.

  • Year-round logo and brand story promotion on the Pequot Runners website.

  • Customized opportunities to align with your specific marketing strategies.

Co-Sponsor

  • Logo exposure on 4,000+ race shirts and 5,500+ race bibs.

  • Enhanced visibility in digital content and email marketing campaigns.

  • Opportunity to host an interactive booth or activity on race day.

Contributing Sponsor

  • Secondary logo exposure on 4,000+ race shirts and visible placement in event materials.

  • Year-round logo exposure on the Pequot Runners website and digital newsletters.

  • Opportunities to be featured in virtual events and workshops.

Participating Sponsor

  • Logo exposure on all event-related printed materials and 4,000+ race shirts.

  • Logo placement on the Pequot Runners website.

  • Frequent mentions during race day announcements and in all press releases.

We also welcome in-kind contributions of services or products that support our event.

Partner With Us Today

Ready to become a sponsor or have questions about our packages? We'd love to talk. Please contact us to start the conversation and make a lasting impact on our community.